The systematic study of creativity and innovation as a single continuous phenomenon — how genuinely novel and valuable ideas, methods, and systems come into being through human cognition, and pass into use. Conceived in the Philippines in 1971; carried forward for five decades.
Creatology is the science of creativity and innovation — the systematic empirical study of creativity and innovation understood as a single continuous phenomenon: the generation of novel, valuable ideas, artefacts, methods, and systems through human cognition, and their passage into use, studied across the individual, group, organisational, and societal levels.
The work of the Institute spans theory, research, education, and the fifty-year InventSchool™ tradition.
An integrative science synthesising findings from the cognitive, educational, and organisational sciences around creativity and innovation, taken as one — an object none of them takes as its primary subject.
Read more →Person, Process, Product, in operative Environment — the discipline's native lens, articulated by Aboganda in 1972, convergent with and independent of Rhodes's 4Ps.
Read more →Creatology BootCamps, the CITTI course family, and professional seminar-workshops — running now, while Creatology-based certificate, diploma, and degree programmes are prepared.
See the courses →The continuing educational programme of Likhaan for over fifty years — from the Samahar Roving School to national trainers' courses with the DOST.
The story →“The dialectical creativeness of Man is a living reality.”— Opening line of Pamphlet I, Towards a Positive Understanding of Creativity, Philippine Inventors Commission, 24 October 1972
Creativity is not an individual totality but an organic, societal, and environmental unity — the proposition on which the science rests, and the reason its object spans the whole arc from idea to realised use.
