Likhaan Institute of
Creatology & Innovation
Framework

3Ps@E: the discipline’s native lens

Person, Process, Product — in operative Environment.

The organising lens of Creatology is what the founder termed 3Ps@E: Person, Process, and Product, considered within their operative Environment. It was articulated in Aboganda's 1972 working theory, 3Ps@E: General Proposition of Creatology, and it both predates and runs parallel to the better-known "Four P's" of Mel Rhodes (1961).

The convergence is the point: two researchers, independently, arrived at the same structure — which strengthens rather than diminishes the claim. And the difference is deliberate: where Rhodes wrote "press," Aboganda speaks of the operative environment, with the "@E" notation marking that the environment is the medium in which the three Ps operate, not a fourth co-equal term.

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